NON CONFUNDITUR was born in this era as a provocative statement.

Researches innovative, eco-sustainable, Cruelty-Free solutions and promotes Italian craftsmanship.

NON CONFUNDITUR is an ancient Latin motto that can be translated into: I cannot be confused for someone or something other than who I am. Unique.

It is a contemporary narration of an alternative vision, of a love, of a passion.

It allows each individual to express their personality, their feelings, their values, protecting the close relationship between humans and animals for the good of the whole planet.

With an unapologetic, romantic and minimalist allure in design, NON CONFUNDITUR combines attention to detail with the search for new vegan materials.

All creations are lovingly handcrafted in Florence, in support of local artisans and high quality standards.